Which is More Creative, A Lone Wolf or a Team?
The answer could make a huge impact on your team...
The “lone wolf” theory of creativity (usually an artist struggling alone) has always been the romantic ideal, but is it true? We look at artistic geniuses throughout history and naturally think creativity happens in isolation. But as more and more research and historical information comes to light, the lone wolf theory just isn’t holding up. As Peter Bart from Variety Magazine recently pointed out:
“Most creative breakthroughs, recent studies point out, are the products of teams of artists.”
For instance, we know that great painters have often worked with teams throughout history. Elizabethan Theater – even Shakespeare – reflected the greater efforts of teams of writers and re-writers. Records from the era record payments to multiple writers for the same play. The history of Hollywood is the story of teams of writers, producers, and other creatives working as teams. In musical theater, you see legends like Rogers and Hammerstein or Lerner and Loewe.
Steve Jobs had a co-founder, and although he had a compelling vision, he always surrounded himself with an incredibly talented team. Tracking all the other innovations former Apple employees have launched is fascinating. The list goes on and on. Tiny Fey and Amy Poehler, Lennon and McCartney, Richard Zanuck and David Brown….
It’s also worth noting the idea of other people in the room being a motivator dates back to a breakthrough study in 1898 by Norman Triplett. An early leader in social psychology, Triplett discovered that cyclists raced faster when other cyclists were present. I can confirm that I work out much harder in an exercise class than working out alone.
So what does it mean? The romantic ideal isn’t always the answer. If you’re blessed with uncommon genius and enjoy working alone, then, by all means, go for it. However, as history and recent research point out, even the best ideas could benefit from having other opinions. Iron sharpens iron. Start looking for someone who has the right chemistry, is creative, and you have enormous respect and partner up!
Personal friendship isn’t necessary, but respect is. Try it out and see what happens….
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
