Strategy & Marketing
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A Media Update From Churches in the UK and Europe
The COVID lockdowns have forced churches around the world to engage their congregations and communities through live-streaming and other digital…
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Where Are The Churchills Today? The Pandemic and Crisis Leadership
The other night I watched a fascinating documentary about the relationship between Winston Churchill and film producer Alexander Korda. During…
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The Second Wave of COVID-19 Is Here. Here’s My Media Recommendations for Churches
While many predicted a second wave of the COVID virus and related shutdowns, very few thought it would be this…
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Your Church Livestream: Answers for Small Churches
I recently did a Zoom teaching session for pastors from a major denomination who had a lot of beginner questions…
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New Study: 6-Second Video Ads are Getting a Response
Over my lifetime, on television we went from 60-second commercials to 30-second commercials and then to 15-second commercials. The advertising…
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What Should You Name Your Media Ministry?
If you’re leading a church or ministry and are involved in a media outreach – social media, website, video, or…
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Should Your Church Broadcast Local TV Commercials?
I’m always thrilled when local churches make the decision to share their story on local TV. In spite of the…
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How Freelancers Can Emerge Strong After the COVID Shutdown
A successful career is as much a mental game as an employment game. That means your mindset is far more…
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Back in the Church Building? Your Livestream Service Still Matters
Now that churches are starting to physically meet again, and even with some restrictions, most are engaging again with their…
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Why Short Video Is the Right Choice to Tell Your Story
I don’t need to make my point on this, because some amazing statistics below do it for me. The team…
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