Strategy & Marketing
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Dealing With Tough Clients While Building Your Brand
I receive a lot of questions from freelancers or other creative people launching agencies, production companies, and other businesses. One…
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At The Highest Levels of Performance, Details Matter
Overall, in the history of the Olympic 100 yard dash event, the average time difference between first and second place…
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Pastors: After the Supreme Court Ruling on Nevada Church Restrictions, What Do We Do Next?
Charles Taylor’s 2007 book “A Secular Age” has to be one of the most challenging books I’ve ever read. But…
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What “The Productivity Bump” Could Mean For Your Church, Ministry, or Nonprofit
When the pandemic went into full swing and the lockdowns began, I was working with a ministry client who also…
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The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
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For The Best Creative Ideas, Go To The Source
I was 36 years old, had been fired from my job in the Midwest, and our family made the decision…
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How Well Do You Know Your Professional Ecosystem?
For media producers, writers, directors, actors, and others in Hollywood, understanding what I call the “professional ecosystem” is absolutely vital…
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Maximize Your Impact by Training Your Team
Here’s a situation at churches and ministries I encounter from time to time: A leader with great gifts plants a…
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In a Bad Economy, Don’t Cut Back Your Marketing – Just Re-Focus
Way back in 2008 I wrote a post on how churches, ministries, and non-profits can survive an economic downturn. If…
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A Crisis Is Not The Time to Forget Creativity
During a crisis, it’s very easy to ditch our creative time. After all, there’s so much uncertainty around us that…
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