Top Leaders Don’t Have to Be Online Stars
While it often seems like being a social media wizard is the key to success in life, I remember a study a few years ago that was very revealing:
1. Not a single Fortune 100 CEO has a blog.
2. Only two have Twitter accounts.
3. Only 13 have LinkedIn profiles with only 3 having more than 10 connections.
4. 81% of CEO’s don’t have a Facebook page.
So what’s the be concluded? Social media is a great way to connect with customers, audiences, donors, peers, or a church congregation. It’s a great platform for getting your voice and message heard. But the truth is, the 100 most powerful CEO’s in the country don’t engage in social media at a level worth mentioning.
If you’re a leader and interested in social media, then by all means start exploring. More important, if you have a message that needs to be heard, then it’s even better. But if you’re not, it certainly won’t cripple your effectiveness. Don’t succumb to the pressure. Worry less about being a social media maven and more about running your organization.
There. I’ve absolved you of all guilt. Go and sin no more.
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
