Da Vinci Code Has Become a Christian Tool
The Los Angeles Times reports that pastors are finally realizing the great opportunity to use the movie “The Da Vinci Code” as a resource for reaching the culture with a message of faith. The article is titled, “Da Vinci Code Now a Tool to Win Christian Converts.” After months of hysteria, people of faith finally understand that culture can’t be stopped. It’s like a storm, and since we can’t stop the storm, our job is to rescue those caught up in it.
So pastors and Christian leaders are re-focusing now on using the film as an opportunity to engage the culture. My two appearances on MSNBC and numerous articles on the film have attempted just that – to make people realize the best way to engage the culture in order to make an impact.
The book is junk – no one argues that. Even liberal bloggers like Andrew Sullivan are shocked at the number of people who buy into the bad research and poor writing:
“A pity, I think. It’s hack fiction. People might actually believe it. This isn’t to say there isn’t a fascinating and important discussion to be had about the divisions and debates among the early Christians, and if the “Da Vinci Code” provokes such a discussion, fine. But on its own, it’s fictional dreck and Hollywood hooey.”
But the fact is, the cultural juggernaunt moves on, and our best hope is to be there in the conversation.
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
