Five Things Leaders Should Stop Saying
What you say and what people hear can be two different things…
I’m busy: Nobody cares. We’re all “busy” these days. When you regularly remind everyone how busy you are, what they hear is: “I’m obviously more important than you, and I’m doing more important work.” In a world where everyone is busy, proclaiming your busyness doesn’t help.
I’m authentic: Stop telling people how “authentic” you are and just start being authentic. Authenticity means the real thing. It’s the term we use to confirm the authenticity of an original painting or other collectible object. It means truthful and not false. Which means that if you have to remind people that you’re authentic, then you’re probably not.
I’ve been doing this for _____ years: I once got into an disagreement with a publisher over a book cover design. I would point out the creative reasons for the design I preferred – but for his preferences, the only defense he had was, “Phil, I’ve been doing this for 25 years. I know what works.” He couldn’t tell me why it supposedly worked, so the only thing he could throw at me was that he’d been doing it for 25 years. Experience is good, but it doesn’t equal expertise. A real authority knows his stuff, so he doesn’t have to remind everyone about his long experience. In fact, the minute someone uses that on me, red flags go up.
He or she is my personal friend: We’ve all been guilty of this in our writing, speaking, and conversation. We mention someone famous or important – someone we know – and just can’t help but mention that he or she is our personal friend. The problem is that it’s been overdone to the point that everyone immediately recognizes it as self-promotion. I’ve had people introduce me to speak at a conference who told the audience I was their personal friend, even though I’d just met them 5 minutes earlier.
I’m in charge: See “I’m authentic.” The bottom line is that if you have to remind everyone you’re the boss, then you’re not the boss. I once worked with a producer who used every production meeting to remind us that he was in charge. He used it to defend his bad choices and stifle debate and criticism. If you’re the leader, great. But be the leader, and you won’t constantly have to remind everyone.
Let’s say that again: If you’re the leader, be the leader, and you won’t constantly have to remind everyone. Each of the phrases above undermines your leadership, so the best thing you can do is to never say them again…
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
