Your Media Team Shouldn’t Be the Only People Who Understand Media
Why Pastors and Ministry Leaders Need to Understand the World They’re Trying to Reach
It Sold Out. Now It’s Back. I’m happy to announce that Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You is back in print.
The last printing sold out, and the new printing has arrived!
I wrote Maximize Your Influence because we’ve reached the point where pastors and ministry leaders can no longer delegate their understanding of media to the tech or production team. Certainly, you need talented people who understand cameras, lighting, sound, editing, streaming, websites, and social media.
But those are tools. The bigger questions belong to leadership.
Who are we trying to reach? How do people perceive our church or ministry? Are we communicating our message clearly? Where should we be investing our resources? How do we build trust in a skeptical culture? And how do we lead creative people who often think very differently from the senior leadership team?
That’s why this isn’t a technical book. It’s a leadership book.
You won’t learn how to operate a camera or edit a video. Instead, Maximize Your Influence will help you understand branding and positioning, social media, websites, video and streaming, television, fundraising, crisis communication, leading creative teams, and developing a media strategy that supports your mission.
Today, most people will encounter your church or ministry through a screen before they ever walk through your door. That changes the leadership equation.
You don’t have to become a media expert. But you do need to understand the media world well enough to lead your organization through it.
That’s why I wrote this book. The first printing sold out. Now it’s back.
Get your copy while they’re back in stock.
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
