Engaging Culture

Why Your Website With Flying Boxes Doesn’t Impress Me

We live in the age of Marvel movies, special effects that blow the mind, and virtual reality. Am I really supposed to be impressed with the flying boxes, twirling logos, other effects on your website? People who come to your website are looking for information, not entertainment. They want to know who you are, what you’re about, and how you can impact their lives.

The statistics of how quickly web surfers will give you to provide those answers would freak you out. That’s why when that hourglass, clock, or status bar shows up indicating we’re waiting for something fancy to happen, we move elsewhere.  And for churches – when you realize that virtually 100% of new visitors will check you out online before they visit, then you can’t afford to get this wrong.

Design is important, but if the design makes it more difficult to get where I need to go, then forget it. I can get my thrills at other places. On your website, give me what I need to know.

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8 Comments

  1. I agree with this one thousand percent. For example, it drives me bananas when all I want are a list of films and screening times for my local cinema, and there are all kinds of animations and other clutter on their main page that slow everything down.

  2. How often does this happen, you go to a church website and all you want to know is when the weekend services are, then you’re made to wade through 6 layers of menus and dead links just to see … Stuff like this needs to be at the top of every page. Address, service times, media clips of messages and music/service samples.

  3. GUI statistics reveal a visitor will evaluate a website in 1/12th of a second! Beautiful yet simple design, easy to navigate, and a speedy download are a must for both desktop and mobile visitors alike.

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