We live in the age of Marvel movies, special effects that blow the mind, and virtual reality. Am I really supposed to be impressed with the flying boxes, twirling logos, other effects on your website? People who come to your website are looking for information, not entertainment. They want to know who you are, what you’re about, and how you can impact their lives.
The statistics of how quickly web surfers will give you to provide those answers would freak you out. That’s why when that hourglass, clock, or status bar shows up indicating we’re waiting for something fancy to happen, we move elsewhere. And for churches – when you realize that virtually 100% of new visitors will check you out online before they visit, then you can’t afford to get this wrong.
Design is important, but if the design makes it more difficult to get where I need to go, then forget it. I can get my thrills at other places. On your website, give me what I need to know.