Creativity isn’t for sissies. It’s hard work, and for those who live and die by creativity, it’s not about inspiration, it’s about routine. The best writers, filmmakers, and other artists I’ve ever met were literally slaves to routine – a regularly scheduled time to do the work (and work out the kinks) of creativity.
What’s why this post isn’t about having ideas, it’s about making those ideas happen. Execution is the real work that makes creativity real.
So ease up on all the talk about “ideas.” Yes, ideas are great, and very much needed, but without the ability to execute those ideas, they’re not worth the napkin you wrote them on. So develop a regular, disciplined routine that allows you to take your great ideas, and develop them into reality.
Because regardless of what you’ve heard, ideas don’t change the world. Ideas that catch on, get developed, and become reality are what changes the world.