Actually, no – or anyone else for that matter. But that headline got you this far in the post, right? Which is our lesson for today: The power of a provocative headline. Most people wade through hundreds – if not thousands – of web articles, videos, and other online content every day, so what’s the hook that will get them to read yours? One study indicates that most people take one second – ONE SECOND – to decide whether or not to read a particular blog post or online article, and if they’re not hooked in that one second, they’ll move on.
So whatever you’re writing, if you’re looking for readers, make the title catchy, make it provocative, and make it compelling. But unlike my headline above – tell the truth! Nobody likes “clickbait” – the often sexy, violent, or otherwise intriguing headlines leading to content (mostly advertising) just to up their click rates for money.
But if you have a message worth sharing, then you need to find readers. Because no matter how important the article or blog post, if nobody reads it, you’ve failed.
Now, I’d better get ready for the critics who ONLY read the headline and assume I support that movie…