My friend Ron Sellers, who runs Ellison Research sent me their September study that indicates a remarkably few number of people understand what an "evangelical" is. In fact, some of the responses were too negative (or obscene) to print. It can often be confusing, and it's frustrating for me when I think how the essential Christian faith has splintered into so many "groups." But for the purpose of
engaging the culture with a common witness, I would encourage you to re-consider the term, and help explain it to your friends. Here's as good a definition as I know from Dr. David Hilborn, former head of theology at the Evangelical Alliance in the UK:
Evangelicals often appeal to the derivation of their name from the Greek New Testament word for the 'gospel' or 'good news' of Jesus Christ. On their own account, they are 'gospel people', committed to simple New Testament Christianity and the central tenets of apostolic faith, rather than to later ecclesiastical accretions. As such, they seek to maintain and present the authentic teaching 'once for all entrusted to the saints' (Jude 3). As the leading Anglican Evangelical John Stott points out, this means that Evangelicalism is neither 'a recent innovation' nor 'a deviation from Christian orthodoxy'.