What is Media? Why Do You Need to Understand It?
In the past, “media” was mainly TV, the newspaper, or the radio. It was pretty limited. But today, media has become culture. It’s the web, email, our mobile phone, our Facebook page, Instagram, Twitter – all the ways we connect in this media-driven, digital culture. As a result, leaders of the future need to know and understand how media works, and it’s impact on people and communities.
For instance in business – last generation leaders encountered media only when they did an advertising campaign or showed a training film to employees. But today’s leaders encounter media in every aspect of the business – from sales, to supply chain management, production, or at the executive level. It’s about accounting, communication, presentations, leadership, and more.
Media makes business work, and without realizing all the ways it can impact your business or non-profit organization, you’re missing a huge part of the puzzle. In the 21st century, you simply can’t avoid the digital world. If you want to succeed in business or ministry, avoidance may not be an option anymore.
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
