Creativity

What Do You See That Others Don’t? It Could Be The Key to Your Future

It happened in 1950 at the El Zarape Tortilla Factory in Los Angeles. For the first time, tortilla production had been automated, and could churn out 12 times more tortillas than anyone could by hand. But the machine also had its drawbacks – many of the tortillas came out misshapen and distorted, and had to be thrown away. But a line worker named Rebecca Webb Carranza saw something in the rejects that fascinated her.

21820098So she began saving the discarded tortillas, cut them into triangles and fried them. Trying them out at a family party, they were an instant success. In fact, Mrs. Carranza went on to eventually run the company, and created the famous “tortilla chips” that fill grocery store shelves worldwide.

Years ago, Rebecca Webb Carranza died at 98 years old, still considered the inventor of the tortilla chip. Her ability to “see” something everyone else considered worthless and rejected should put her in the “vision” hall of fame. She wasn’t educated, rich, or well connected, but she had vision – the kind of vision you need to create the dream project, or dream life you’ve always wanted.

Besides, without her the Superbowl would be awfully boring…

So the question is – Are you seeing the same thing everyone else is seeing?  Or are you seeing possibilities?  

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4 Comments

  1. Sometimes I feel like this is exactly what holds me back because nobody is on board. Maybe one day I’ll figure out something like this that actually becomes a success xD

  2. There is another story that’s very similar to this one that bears retelling.
    In the early days of Silicon Valley, Intel made Dynamic RAM for IBM mainframe computers and occasionally the chips would fail during testing. Strangely, the failing chips wouldn’t remember while running, but they somehow remembered their last state after the power was turned off; a curious feat indeed. Resolved to learn the nature of the failure, researchers dug into the scrap pile to determine root cause. They discovered that a severed gate connection caused these memory cells to fail as DRAM, but become a new type of non-volatile solid-state memory that did not exist at the time. Today, these devices are known as flash memory and enjoy a $27.6B market.
    The story of Flash memory illustrates that sometimes understanding why something doesn’t work can take you far beyond where you are today and lead to a new future that nobody dreamed of.

      1. My pleasure, Phil. Thanks for your forum.
        A key to see what others don’t is refusing to ignore important things that others deem insignificant or worthless.

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