Website Design Matters

Website design matters a lot more than you think.  Yu-Hui Chen and Stuart Barnes research for Industrial Management and Data Systems indicates that the biggest obstacles to people shopping on your site are perceived concerns about poor security and vendor unreliability.  They found that those same people are far more comfortable buying from websites that are easy to navigate and provide “full and detailed information about goods.”  In other words, and highly functional website doesn’t just help people find your product, but it also helps them feel more comfortable about buying.


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  1. It's going to be interesting to see what happens when the full-version of IPTV hits the market. To switch over from a TNT program, to http://www.___? to shop for something… those websites will need a serious overhaul in terms of the look and feel of it. The look of TV is almost 3-dimensional (because of HD) ~ the current look of webpages, by comparison, is totally flat. Windfall opportunity for graphic designers, indeed!! Pages will need to have a depth-of-field aspect. And more moving images (similar to a network logo).

  2. Jeff,

    I hear what you're saying, but depth of content and depth-of-field may or may not be related.

    First and foremost, does the church website represent the church brand? In other words, to use Phil's definition, does the website match the perception people have of your church?

    If a church has a totally animated, graphically intensive website but flat, unengaging church services and ministry offerings, those who attend will feel the bait-and-switch.

    When the site focuses on creating a feel as much as a look that captures what the church represents and how they accomplish that, then the website is poised (but not guaranteed) success. Flash animation, scripts, massive div layers of CSS – all of that's great eye-candy, but if people can't find out where you are, what to expect and how to reach you, the website missed the mark.

    Design does matter, but it matters insomuch as who you are is communicated and what you offer is easy to find.

    My 2 cents,



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