Website design matters a lot more than you think. Yu-Hui Chen and Stuart Barnes research for Industrial Management and Data Systems indicates that the biggest obstacles to people shopping on your site are perceived concerns about poor security and vendor unreliability. They found that those same people are far more comfortable buying from websites that are easy to navigate and provide “full and detailed information about goods.” In other words, and highly functional website doesn’t just help people find your product, but it also helps them feel more comfortable about buying.
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