One of the most frustrating challenges about branding or re-branding a church, ministry, or non-profit is finding organizations who are paralyzed with fear, waiting for more information. They won’t make a move unless they hear from another focus group, report, or demographic profile. I love research and data, but sometimes, we learn to depend on it too much, and as a result, we lose the energy, innovation, and originality we need right now.
During World War II, General Douglas MacArthur desperately needed to get his troops across a river, but he was facing a destroyed bridge. Knowing there weren’t many options, the general called on one of his most determined engineers.
“How long will it take to build a bridge across this river?”
“Three days” the engineer told him.
“Good,” snapped General MacArthur. “Have your draftsmen start drawing up the plans right away”.
Three days later the General sent for his engineer and asked how the bridge was coming along.
“It’s all done. You can send the troops across whenever you’re ready – as long we don’t have to wait for the plans. They ain’t done yet!”
Sometimes you can’t always wait for the plans — you just have to act. Too often we want to over-think the challenge. In those situations, don’t wait. Put yourself in a position to achieve your objective. If you want to be a singer, don’t wait for the best opportunity, or to finish school, or your “big break” – go sing. Sing in the shower, sing for your friends, sing in the choir, sing for free. As Nike’s tagline says, “Just do it!”