In a mature democracy, people vote on principle, not personality. But in today’s media-driven world, celebrity worship takes precedent over actual content, so the challenge for political candidates is to reach the public through pithy sound bites, hip commercials, and media buzz. Gone are the days when presidential debates went on most of the day, and people actually had an attention span that could take in a 2-4 hour speech.
Ultimately, it’s not about what you think of a particular personality, but what you think of his or her party platform. What are the principles that will underline a candidate’s term? Research. Get the information. Understand the platform. Vote for principles, not personality.