Viral Blogs

A lot of clients have been asking about blogging – Why should I do it?  Why does it matter?  Does it make a difference?  There's no question that there's a lot of junk out there in the blogosphere, but there are also blogs that are making an impact.  Blogs are a kind of "T-shirt and jeans" approach to the Internet.  A casual, behind the scenes look at what you're thinking, and your impressions about life.

Yes – many are stupid.  I read a pastor's blog tonight who spent the last few days writing about his bout with the flu.  I can't think of anything less interesting.  But a well written blog can give your readers insight into what's going on in your head, what's happening behind the scenes at your church or ministry, and how it an effect their life.

One of the most interesting documents I've read on blogging is "Viral Copy: Trading Words for Traffic."  It's an in-depth look at what makes blogging work, and how you can maximize it for your church, ministry, or organization.  Just like anything else – there are principles that will help you find a readership for your writing, so check it out.  it might be the difference between writing for the entire world, or writing for an audience of your mom.

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  1. Thanks Phil,

    I’ve had my blog site since last year and I’m still learning new ways to use it. I will check out the article. Do you (or anyone else) have any tips for how to increase people’s response to a blog posting? I would like to be able to get some conversation going about certain topics that I’ve written about.

    Allen Paul Weaver III
    author, Transition: Breaking Through the Barriers

  2. Best way is simply to e-mail the link to your post to friends who would respond, and ask them to send to their friends as well. It takes a growth period to build the momentum you need, but it can work. Track the progress of your links via technorati.com.

  3. I did just what you said and late last night emailed a link to a group of friends. I started getting hits this morning and three people so far have left responses. Thanks a lot. I’ve just thought, up until now that since people know I have a blog site, they would just go by and check it. But I’m beginning to see that I do need to periodically email links to them that I think they will read, and hopefully they will pass on the information as well.

    Here’s the link. Take a read and let me know what you think. (I haven’t been able to figure out the HTML tags so for now, you’ll have to copy and paste the link.)


    Allen Paul Weaver III
    author, Transition: Breaking Through the Barriers

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