Nielsen reports in today’s LA Times that the average American now watches more than 151 hours of TV a month. That’s about 5 hours a day and an all time high – up 3.6% from last year. During this recession people are staying at home and watching the tube, plus, it’s winter so people are coming in sooner. At the same time, more and more programming is time-shifted, since 29% of people have DVR’s. Something else interesting – the amount of time we watch TV increases with age – teens spend about 103 hours a month and seniors spend 207 hours.
So my question is – what are you producing for all these people? In a recession, when people are hovering around the TV set like an ancient campfire, are we creating programming that is making a difference in their lives? Are you answering the actual questions this culture is asking? Are you plugged into the mindset of this generation?
If you have a church, ministry, or non-profit media program or outreach, then this isn’t the time to cut back. Your potential audience is bigger than ever, which means your potential donor pool is better as well. Even though finances might be tight, this is the time to reach out. Try something new. Experiment.
Whatever you do, don’t cut back.
You’ve got the audience. Now the question becomes, what are you going to do with it?