When it comes to innovative church advertising, Pilgrim Baptist Church in Gastonia, North Carolina should win an award. While visiting my parents outside of Charlotte recently, we stopped at “Big Man’s” fish restaurant in nearby Gastonia. When I visited the restroom, I discovered Pilgrim’s unique advertising campaign inside the stall door. Talk about a captive audience.
The brainchild of this marketing approach seems to be “Water Closet Advertising.” Give them a call when you need to get your message across in a confined space with no escape. I guess this is what it means for churches to “heed the call.”