Creative LeadershipEngaging CultureStrategy & Marketing

To Communicate Effectively, Speak to Their Need, Not Our Solution

Sometimes we’re so convinced of our answers, we fail to consider the actual needs of the people to which we’re communicating. Particularly in the Christian world, pastors are often so trained in preaching the gospel in particular ways, they don’t consider the perspective of their audience.

The fact is, our answers may be right, but if that answer isn’t communicated in a context that people understand, it will fail every time.

No matter how passionate you are about communicating your message, stop from time to time and take a reality check on what questions your target audience is actually asking.

Because if our message isn’t received, then what’s the point?

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2 Comments

  1. This is by far one of the most important messages you have written. This one needs to be a book. Pastors just don’t get it. They are so busy preaching their solutions that they are no longer connecting to the audience in a way that is relevant. While some pastors are proud to be among the remanent of the dwindling church, they don’t realize how packed their church would be if they follow this advice.

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