Creative LeadershipStrategy & Marketing

The Secret About Getting People to Change

Research from the Change Anything organization indicates that motivating people to change their habits or behavior is a real challenge, but there are two important keys.  If you’re leading a team, or influencing someone (or some group),  genuine, lasting change happens when:

1) They think it’s worth it.   In other words, the benefits of change outweigh not changing. Remember, they assume change is a painful process and they need to know there will be a significant benefit on the other side.

2) They can actually do what’s required.   Most people are unsure they have the skills or knowledge to change, so they give up or don’t start.

So the lesson for leaders is two fold – You have to pitch the case for the change so people see the value and want to get onboard. Then, make sure they have the skill set to make it happen.

Provide the vision and teach the skills. That’s the keys to being a real change agent.

Are there people or groups you could apply this thinking to today?


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  1. This his huge for where I am right now. My wife and I just became the co-pastors at our church. Sadly, this is the 3rd Senior Pastor change they have gone through in just under 3 years. Although we already have a relationship with the congregation, we need to work hard to cast the vision for the changes that we need to implement. So one of our primary focuses for the next several months, will be constant vision casting, and help them see them selves as an important part of that vision.

  2. Amazing and to the point. Change is a subconscious mind process. Using cognitive approaches produces little resutls, and that includes only preaching and Bible studies. Yet God showed us humans how to do this centuries ago. And yes, I do have a book on this, it is called “OK, GOD, Now What?” for those who want to make change happen.

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