There’s a wide range on the timetable business owners are using to bringing back their employees into the office. While many have been fine with employees working from home, others have found it very difficult and frustrating. In the entertainment industry, the freelance model is normal, so the problem hasn’t been office related, it’s been production related – where an entire team has to be on the set for filming a project.
Apple CEO Tim Cook captured for me what’s really at stake when it comes to working from home. In numerous interviews, he’s referred to “serendipity” – which the dictionary defines as:
Making fortunate discoveries by accident.
Serendipity happens when people bump into each other in the hallway and discuss ideas. It happens when people “shoot the breeze.” It happens when ideas conflict and creative sparks explode.
Which means, it happens when people are working and interacting together.
I love working from home, and my plan is that our team at Cooke Media Group will continue that into the near future. However, I also recognize the power of serendipity and the benefits of creative conflict.
If you’re leading creative people, my recommendation is that even if you continue working from home, schedule times to be together. Get online, get together physically – even if you’re socially distanced, and value the importance of bouncing ideas off each other.
For me, creativity is birthed in solitude. But at some point, I need to run my ideas by my team and my clients because I benefit from the feedback, criticism, and conflict.
The question is – even during a pandemic, how can you create serendipitous situations that will take your team’s creativity to the next level?