Engaging Culture

The Power of Public Relations

A lot of pastors and ministry leaders ask me about Public Relations – does a church, ministry, or non-profit need it? They’re also concerned about getting positive news coverage, or eventually landing a big platform like CNN, Fox News, or The Today Show.  Back in 2006, the New York Times did an in-depth story on A. Larry Ross – who’s handled public relations for major ministries all the way back to Billy Graham. If you’re a ministry leader and have questions about the value of positive public relations, it’s worth a read…

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