The Power of Creative, Thoughtful Design

Steve Jobs said it very well: “Design is not just what it looks like and feels like. Design is how it works.” If you’ve ever doubted the ability of great design to change things, then watch this interview with Nike designer Tinker Hatfield about how a new shoe idea solved a problem. After viewing, you’ll realize that creative design may not change the world, but it can change someone’s world:

(Click fullscreen button in viewer to expand)

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  1. Love this creativity quote from Erik Weiner in the OP-ED page of the New York Times in Dec. 2011: “We need a Steve Jobs of religion. Someone (or ones) who can invent not a new religion but, rather, a new way of being religious. Like Mr. Jobs’s creations, this new way would be straightforward and unencumbered and absolutely intuitive. Most important, it would be highly interactive . . . A religious operating system for the Nones (those who claim no religion) among us. And for all of us.”

  2. fantastic. great storytelling, great awareness by those employees to see beyond themselves, recognize a need, and then energize their skills. the side benefit is helping so many others while creating something cool. thanks for sharing this.

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