Too many people live in the world of the abstract. Designers, engineers, artists, filmmakers, love their plans, blueprints, storyboards, and easels. But to make change happen in an organization, you need to move from the abstract to the real, or the concrete.
Reality is where people live, and they won’t change until they can see the purpose in concrete detail.
Don’t get me wrong – plans are important, blueprints essential, and storyboards in my business absolutely necessary. But the crew doesn’t really get it until you translate the storyboard into action, and share the concrete details of camera angles, action, format, and more. In short, start in the world of abstraction, but to reach your team, move quickly into the real world. Give them examples, illustrations, and real-life explanations that will help them understand your concept.
Change doesn’t happen in the ether. It happens in the reality of living.