As I share in my book “Unique: Telling Your Story in the Age of Brands and Social Media,” a significant part of branding is the art of surrounding a product, person, or organization with a compelling story. As novelist Ursula LaGuin wrote, “There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.” Stories are foundational, core aspects of our being. We share meaning through stories, and their power elevates us to new levels of accomplishment. It’s no surprise that the Bible isn’t simply a book of theology, doctrine, or dogma. It’s a book of stories – powerful stories that have changed lives for thousands of years.
The question is, what could you make more effective by approaching as a narrative story? Your next corporate report, a sermon, a blog post, a lecture, workshop, employee meeting?
Remember – to have the greatest impact think less about sharing information, and more about telling a story.