Paul Crouch Jr. shared some interesting audience survey results from Trinity Broadcasting with me that might start to change assumptions about who the audience for religious television might be. Because of confidentiality, I can’t reveal the entire survey, but there are some fascinating elements that Paul gave me permission to write about. For instance, here are the things that stood out:
Male Viewers – 49.2%
Female Viewers – 50.8%
Viewers Age 42 or Below – 35.6%
Viewers Age 43-61 – 36.3%
Total Below Age 61 – 71.9%
No Active Faith – 55.9%
Un-Churched – 18.9%
Many of the other statistics are what most would expect, including lower educational levels (although that would correspond to most TV networks with the probable exception of PBS).
What does it mean? Although statistics can be interpreted in a variety of ways, in my opinion, the classic assumption that the Christian media audience is mostly comprised of women aged 55 and older should be called into question.
The big question would be how this information corresponds with other religious networks like Daystar, TCT, Harvest, God TV, INSP, Word, and others. I’ve always wished more religious stations and networks did audience research – otherwise, we’re just guessing who the audience might be. Perhaps more than anything, this information proves that the changes TBN is making regarding content is starting to shift the audience in a positive direction.