strategy
- Creative Leadership
Once the Virus is Over – Will People Come Back to Church?
That’s a question I’ve been asked over and over again recently, and it’s important. We’ve all heard that business will…
Read More » - Creative Leadership
Leaders: Do You Have the Courage to Protect the Future?
Positioning your organization for the future can be challenging, frustrating, and often, expensive. People hate change, and your team probably…
Read More » - Creative Leadership
Leaders: Your Team Isn’t a Family so Stop Treating it Like One
I worked with a creative team recently who to my surprise, brag that they never disagree and certainly never fight.…
Read More » - Strategy & Marketing
How Unifying Your Church or Ministry Brand Could Save Tens of Thousands of Dollars
Fast Company magazine recently reported that leaders from the city of Oslo, Norway discovered they were spending $5 million a…
Read More » - Creative Leadership
The Distance From Good To Great
Much of our team’s work at Cooke Media Group is helping our clients move from good to great. In most…
Read More » - Creative Leadership
Why Being Small Could Be The Best Thing Ever
Seth Godin wrote a book about it, and it’s been the subject of numerous articles. Last year I spoke on…
Read More » - Strategy & Marketing
Five Fast Launch Tips for Your New Name, Project, Campus, or Logo
We’ve seen it happen too often. Significant time, energy, and dollars are invested in the creation of a new name,…
Read More » - Creative Leadership
Pastors and Leaders: Why The Big Picture Matters
Our creative team at Cooke Media Group helps churches, ministries, and nonprofit organizations create websites, launch social media campaigns, produce…
Read More » - Creativity
The Devastating Power of GroupThink
One of the obstacles to creative thinking our team at Cooke Media Group often encounters is “groupthink.” It happens when…
Read More » - Creativity
Creatives: Do You Have a Career Strategy?
I’m continually amazed at the number of highly creative people who never give a thought to career strategy. I often…
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