stories
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Engaging Culture
Why Your Origin Story Matters
When the Oral Roberts University basketball team generated so much excitement during the Sweet Sixteen at the NCAA men’s basketball…
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Engaging Culture
Why You Should Be Telling Better Stories
As I share in my book “Unique: Telling Your Story in the Age of Brands and Social Media,” a significant…
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Engaging Culture
Why You Should Start Conversations in Unexpected Places
Traveling a great deal gives me remarkable opportunities to start conversations with all kinds of people, and you’d be amazed…
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Creativity
The Power of Great Stories
“How can you be a Christian in Hollywood?” The question still gets asked by well meaning believers, and I’m often…
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Strategy & Marketing
The Power of Personal Stories
For a long time I’ve encouraged my clients to use customer’s personal stories more effectively. In my experience for instance,…
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