sermon
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Creativity
The Power of a Great Tagline
While researching in preparation for our television documentary “Asia: The Great Wall and Beyond” I discovered that legendary missionary William Carey…
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Creative Leadership
Audience Perception and the Length of Sunday Sermons
According to Lifeway Research, churchgoers are six times more likely than the preacher to report that a typical sermon at…
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Creative Leadership
The Secret of Making an Impact
It’s no secret that reaching an audience in today’s distracted and disrupted world is a real challenge. Although we have…
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Creative Leadership
Want More Online Viewers? Make It Shorter
I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by…
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Creative Leadership
Pastors: What Could a Sermon Rehearsal Do For You?
I had the opportunity recently to watch Joe Champion, pastor of Celebration Church in Austin, Texas rehearse his weekly sermon…
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Strategy & Marketing
What Were People Searching For in 2014?
Our friends at Google have posted the subjects people searched for the most in 2014. It’s set up by category…
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Strategy & Marketing
The Sweet Spot of Sharing the Christian Message
We’re seeing a lot of criticism recently of pastors, writers, speakers, filmmakers as well as others about how they share…
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Strategy & Marketing
How Your Message is Delivered is Just as Important as the Message Itself
Now before you crucify me for heresy, let me explain. My father was a pastor back in the 50’s and…
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Creative Leadership
Don’t Just Write Pastor Books, Write Serious Books
When most pastors write books, you can bet they’re compiled from sermon notes and manuscripts. Preach a series on fear,…
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Creative Leadership
Ten Ideas to Be A More Effective Communications or Media Director
1. Find a mentor and get better advice. Seek out another media director who’s programs, campaigns, or events you admire…
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