Sales
- Strategy & Marketing
The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
Read More » - Creative Leadership
Six Principles Worth Remembering At Work
While working on a media project with a client recently, our strategist Dawn Nicole Baldwin dropped a few random but timely…
Read More » - Creative Leadership
How To Be Amazing At Meeting Expectations
One of the most difficult challenges I face with clients is managing their expectations. It happens in a million ways.…
Read More » - Creative Leadership
Why Your Last Meeting Went Bad
I attend a lot of meetings, and although 90% of them are unnecessary, I realize the remaining few can be…
Read More » - Creativity
How to Sell Your Ideas
Everyone has ideas, but only a few people get those ideas made. The truth is, “idea people” are important, but…
Read More » - Strategy & Marketing
What Do People Think of When They Think of You?
In a world of unlimited choices – cable channels, books, music, movies, advertising, media, websites, social media, and more, people…
Read More » - Creative Leadership
Want to Succeed? Understand What Matters to Your Client or Employer
Our team at Cooke Media Group worked with a couple of our vendors recently who are great people, very talented,…
Read More » - Creativity
Are Your Business Cards Killing Your Career?
I wish I could say I’ve seen my last card from Kinko’s, but truth is, I expect people will keep…
Read More » - Strategy & Marketing
Triggers That Make Ideas Stick
I flew to Columbus, Ohio last week and tried out the new Skybus Airlines. It’s a new airline based in…
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