raising money
- Strategy & Marketing
In a Bad Economy, Don’t Cut Back Your Marketing – Just Re-Focus
Way back in 2008 I wrote a post on how churches, ministries, and non-profits can survive an economic downturn. If…
Read More » - Media Production
Four Important Keys to Successful Fundraising Videos
Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along…
Read More » - Strategy & Marketing
How Non-Profits and Religious Organizations Can Survive A Financial Crisis
I asked a distinguished panel of donor development and fundraising experts about the advice they would give churches and ministries…
Read More » - Creative Leadership
Who’s Accountable for Your Fundraising Mistakes?
I received an email last year with an invitation to “Click Here” to receive a Thanksgiving e-Card from the leader…
Read More » - Strategy & Marketing
Non-Profits: Are You Pitching to Corporations? You Should Be…
This holiday season, cause related marketing by corporations is becoming more and more popular. Companies in North America alone are…
Read More » - Strategy & Marketing
Need to Make an Important Personal Decision? Crowd-Source It!
Is doing an online poll to help decide whether or not to abort a child a smart idea? Pete and…
Read More » - Strategy & Marketing
Why Researching Your Audience Matters
In today’s media-driven culture, where we’re being bombarded with up to 5,000 media messages per day, our distraction level is…
Read More » - Strategy & Marketing
Face the Truth: Fundraising is About Older People
Everybody wants to reach “the next generation,” and I can understand that. So when non-profits come to us for help,…
Read More » - Strategy & Marketing
Don’t Just Take Your Donor’s Money – Educate Them
Too many religious and non-profit organizations pursue donors and expect it to be a one-way street. Sure you send them…
Read More » - Creative Leadership
What Donors Are Looking For
Bill Enright of The Lake Institute recently revealed in World Magazine some of the priorities donors consider in giving to…
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