radio
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Engaging Culture
Yes Christian Leaders: Radio Still Matters
In a world that’s gone Internet crazy it’s easy to convince churches and ministries about the importance of only using…
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Engaging Culture
The Audience Churches and Ministries are Missing: Hispanics
Every year, between September 15 and October 15, the United States celebrates Hispanic Heritage Month. Government entities and businesses recognize…
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Engaging Culture
Why Traditional Media Still Matters
It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you…
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Engaging Culture
For a Religious Program: Are Religious or Secular Networks Better?
For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place…
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Strategy & Marketing
Non-Profits: Cut Out Your Media, and You Bleed to Death
Churches, ministries, and nonprofits: Never forget that outside God of course, your congregation and/or donors are your source – and…
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Creative Leadership
Who Exactly Is Your Audience?
In one chapter of the fascinating new book by Frank Viola and Leonard Sweet – “Jesus: A Theography,” they raise some interesting points…
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Creative Leadership
A Great Idea for Getting News Coverage
Here’s one of the most effective ways to get noticed by local media and generate positive press coverage: Take a…
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Creativity
What I Learned from African Media Professionals
Not long ago, Kathleen and I had the opportunity to be the keynote speakers at the annual conference for the…
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Christian Media
What is the Future of Christian Media?
I’m working on a book on the future of Christian media and I’d love to know your thoughts. Will Christian…
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Engaging Culture
Is TV The Last Great Campfire?
In spite of the encroaching Internet, I’ve always believed that television will continue to be an important medium. After all,…
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