publicity
- Strategy & Marketing
Now Is The Time To Share Your Message!
At this moment, companies across this country are cutting back. From business to nonprofits and everything in-between, the next year…
Read More » - Creativity
Why You Should Be a Beginner, and Not an Expert
We hear from a lot of “experts” these days. You’ll find them being interviewed by the media, promoting themselves to…
Read More » - Creativity
The Power of Momentum and Why You Need It
Few people really understand the power of momentum, and how to take advantage of it when it happens. Momentum is…
Read More » - Creative Leadership
When To Intervene When Things Go Wrong
My father, Dr. Bill Cooke (above) was a mainline denominational pastor, and during the late 60’s and early 70’s he…
Read More » - Engaging Culture
An Open Letter About Why It’s Time to Ditch Open Letters
The idea of “Open Letters” has become all the rage these days. You can find “Open Letters” in newspapers, magazines,…
Read More » - Strategy & Marketing
A Template for Launching Your Mission and Message
Our team at Cooke Media Group does an enormous amount of coaching and advising leaders on expanding their mission and…
Read More » - Engaging Culture
Why Traditional Media Still Matters
It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you…
Read More » - Engaging Culture
Why You Should Be Using Google Alerts
If you’re not using Google Alerts, you’re making a big mistake. It’s not about being ego-driven, it’s about knowing what’s…
Read More » - Strategy & Marketing
Everybody Has an Agenda: You Need One Too
When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware…
Read More » - Creativity
Four Steps to a Better Social Media Bio
The biography you write for your various social media platforms is critical for connecting you with people. In many cases,…
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