public relations
- Creativity
Why You Should Be a Beginner, and Not an Expert
We hear from a lot of “experts” these days. You’ll find them being interviewed by the media, promoting themselves to…
Read More » - Strategy & Marketing
In a Crisis, Your Reputation Could Be Your Salvation
We all know a reputation matters, but it really matters during times of crisis. Whatever the accusation or challenge, the…
Read More » - Engaging Culture
What To Do When Cancel Culture Comes To Your Church
As the controversial idea of becoming “woke” pervades our culture, I’ve been getting more and more questions from pastors and…
Read More » - Strategy & Marketing
Why Everyone Is Now a PR Person
As social media continues to grow, it’s worth reminding everyone on your team that today, “public relations” isn’t just for…
Read More » - Creativity
The Power of Momentum and Why You Need It
Few people really understand the power of momentum, and how to take advantage of it when it happens. Momentum is…
Read More » - Creative Leadership
Should You Consider a Lawsuit Over a Negative Social Media Post?
I’ve spent time on this blog warning social media users about inappropriate posts. But should a church, nonprofit, or company…
Read More » - Creative Leadership
When To Intervene When Things Go Wrong
My father, Dr. Bill Cooke (above) was a mainline denominational pastor, and during the late 60’s and early 70’s he…
Read More » - Engaging Culture
Why Your Church, Ministry, or Nonprofit Needs A Spokesperson
Whatever the size of your church, nonprofit, or business, you need a spokesperson. Hopefully, you’ll never have to deal with…
Read More » - Creative Leadership
Ron Busroe: Communicating on a National Scale
Our company, Cooke Media Group, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a…
Read More » - Strategy & Marketing
United Airlines and the Firestorm of Social Media
For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social…
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