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- Strategy & Marketing
The Best (And Least Expensive) Way To Grow Your Church
I’ve been visiting some remarkable churches lately. I’m talking about churches that were growing before the pandemic, then embraced the…
Read More » - Strategy & Marketing
Why Short Video Is the Right Choice to Tell Your Story
I don’t need to make my point on this, because some amazing statistics below do it for me. The team…
Read More » - Strategy & Marketing
In A Cluttered, Digital Media World, Do Press Releases Matter?
It’s hard to believe that traditional press releases still matter in the world of social media. After all, with thousands…
Read More » - Strategy & Marketing
Billboards are Back!
Years ago, billboards were all the rage for businesses around the world. While billboards date back to ancient Egypt, they…
Read More » - Creativity
The Power of Momentum and Why You Need It
Few people really understand the power of momentum, and how to take advantage of it when it happens. Momentum is…
Read More » - Creative Leadership
The High Price of “Free”
I was talking with our church and nonprofit communication strategist Dawn Nicole Baldwin recently about the concept of “free.” Especially…
Read More » - Strategy & Marketing
When Helping the Customer Becomes Annoying the Customer
I’m a Marriott Hotel fan, but a couple of years ago, Marriott launched an interesting customer service strategy. When I check…
Read More » - Creative Leadership
Have You Been Passed Over for Leadership Because You’re Creative?
Early in my career I worked for a very large media organization. Although I was the person in the media…
Read More » - Creativity
Why Brainstorming Rarely Works
Brainstorming is popular – way popular – especially in corporations and nonprofit organizations. But the truth is, research has shown…
Read More » - Creativity
How Social Media Hashtags Can Backfire
Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers.…
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