programming
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Strategy & Marketing
End of the Year Report: Is Anyone Still Watching TV?
Hollywood’s Variety Magazine reports that whether you believe in global warming or not, Nielsen Ratings service indicates that broadcast TV…
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Creativity
How People Watch TV in a Multiscreen Era
Recently, Variety Magazine highlighted a study by Strategy Analytics that attempted to understand how people view television in the multiscreen era.…
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Engaging Culture
New Research Confirms Broadcast TV Still Matters
New research in June by GfK Media indicates the number of Americans now relying on over-the-air broadcast television reception has…
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Engaging Culture
When It Comes to Media, It’s Time To Get Real
Just when we hoped “reality” programming was reaching it’s end, we discovered that the audience ratings are higher than ever.…
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Christian Media
Christian Media Producers: You’re NOT Reaching the Next Generation If:
I posted this blog a couple of years ago, as an excerpt from my book: “The Last TV Evangelist: Why…
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Christian Media
What is the Future of Christian Media?
I’m working on a book on the future of Christian media and I’d love to know your thoughts. Will Christian…
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Engaging Culture
Moses Znaimer’s 10 Commandments of Television
If you’re read my post about Mary Hutchinson’s “10 Random Thoughts” about Christian media, I found these from Canadian media…
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Media Production
Webserials.com – A Hot New Distribution Model for Independent and Faith-Based Films
Joshua Sikora created a small film company called New Renaissance Pictures while he was a student a few years ago…
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Strategy & Marketing
The Niche is the New Big – Don’t Be So Afraid to Make Changes to Reach a Younger Audience
So many producers of traditional television and radio programs come to me terrified. They’ve had success over the years, but…
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Christian Media
Ten Things You Can Do to Improve Your Christian TV Program Right Now
At the National Religious Broadcasters Conference a few years ago, I participated in a workshop with Rod Payne and Ginger…
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