PR
- Strategy & Marketing
In A Cluttered, Digital Media World, Do Press Releases Matter?
It’s hard to believe that traditional press releases still matter in the world of social media. After all, with thousands…
Read More » - Strategy & Marketing
Why Everyone Is Now a PR Person
As social media continues to grow, it’s worth reminding everyone on your team that today, “public relations” isn’t just for…
Read More » - Creativity
The Power of Momentum and Why You Need It
Few people really understand the power of momentum, and how to take advantage of it when it happens. Momentum is…
Read More » - Creative Leadership
Should You Consider a Lawsuit Over a Negative Social Media Post?
I’ve spent time on this blog warning social media users about inappropriate posts. But should a church, nonprofit, or company…
Read More » - Creative Leadership
When To Intervene When Things Go Wrong
My father, Dr. Bill Cooke (above) was a mainline denominational pastor, and during the late 60’s and early 70’s he…
Read More » - Creative Leadership
How a Single Employee Can Damage your Brand
We regularly see stories of how a single employee’s bad decision can create a firestorm of negative press coverage. The…
Read More » - Strategy & Marketing
A Template for Launching Your Mission and Message
Our team at Cooke Media Group does an enormous amount of coaching and advising leaders on expanding their mission and…
Read More » - Creative Leadership
Ron Busroe: Communicating on a National Scale
Our company, Cooke Media Group, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a…
Read More » - Strategy & Marketing
United Airlines and the Firestorm of Social Media
For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social…
Read More » - Creativity
Do You Need a Social Media Manifesto?
Social media has revolutionized our world by giving individuals the potential to become weapons of mass influence. It’s been said…
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