positioning
- Creative Leadership
Leaders: Do You Have the Courage to Protect the Future?
Positioning your organization for the future can be challenging, frustrating, and often, expensive. People hate change, and your team probably…
Read More » - Creative Leadership
Why It’s Time to Invest In Your Personal Workspace
More and more research is confirming that in the age of COVID, what you wear on a Zoom call matters.…
Read More » - Creative Leadership
Leaders: Ready for a Change at Your Organization? Now is the Time
I doubt there’s a pastor or ministry leader in the world who doesn’t want to change something. It might be…
Read More » - Creative Leadership
The Secret of Making an Impact
It’s no secret that reaching an audience in today’s distracted and disrupted world is a real challenge. Although we have…
Read More » - Creativity
The Power of a Great Tagline
While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey…
Read More » - Strategy & Marketing
When It’s Time To Change A Business Or Nonprofit’s Name
Google was originally named “Backrub.” Best Buy began as “Sound of Music.” Sony was originally “Tokyo Tsushin Kogyo.” Nike started…
Read More » - Creative Leadership
There Is No Formula For Success, But….
Whenever a book, seminar, or speaker pitches you on a “success formula,” walk away. There is no proven formula for…
Read More » - Engaging Culture
The Problem With Compromising Our Christian Identity
On this issues of “boycotts,” a lot has been said about “compromise.” I really think the dreaded “C” word freaks…
Read More » - Engaging Culture
The Power of Oprah’s “Brand”
In what can only be a testimony to the power of Oprah Winfrey’s personal brand, a few years ago, more…
Read More » - Engaging Culture
The Digital Future – What Are You Doing About It?
Our team at Cooke Media Group spends lots of time developing “big picture” ideas about where our clients are going…
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