positioning
- Strategy & Marketing
What Happens If Your Organization’s Name Is Suddenly Associated with Something Negative?
When the “Coronavirus” burst on the scene, the marketing team at Corona Beer were worried. What would the negative publicity…
Read More » - Creative Leadership
Leaders: Do You Have the Courage to Protect the Future?
Positioning your organization for the future can be challenging, frustrating, and often, expensive. People hate change, and your team probably…
Read More » - Creative Leadership
Why It’s Time to Invest In Your Personal Workspace
More and more research is confirming that in the age of COVID, what you wear on a Zoom call matters.…
Read More » - Creative Leadership
Leaders: Ready for a Change at Your Organization? Now is the Time
I doubt there’s a pastor or ministry leader in the world who doesn’t want to change something. It might be…
Read More » - Creative Leadership
The Secret of Making an Impact
It’s no secret that reaching an audience in today’s distracted and disrupted world is a real challenge. Although we have…
Read More » - Creativity
The Power of a Great Tagline
While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey…
Read More » - Strategy & Marketing
When It’s Time To Change A Business Or Nonprofit’s Name
Google was originally named “Backrub.” Best Buy began as “Sound of Music.” Sony was originally “Tokyo Tsushin Kogyo.” Nike started…
Read More » - Creative Leadership
There Is No Formula For Success, But….
Whenever a book, seminar, or speaker pitches you on a “success formula,” walk away. There is no proven formula for…
Read More » - Engaging Culture
The Problem With Compromising Our Christian Identity
I’m a big advocate of taking the gospel to the culture, but with the realization that we should be in the…
Read More » - Engaging Culture
The Power of Oprah’s “Brand”
In what can only be a testimony to the power of Oprah Winfrey’s personal brand, a few years ago, more…
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