Name
- Strategy & Marketing
When It’s Time To Change A Business Or Nonprofit’s Name
Google was originally named “Backrub.” Best Buy began as “Sound of Music.” Sony was originally “Tokyo Tsushin Kogyo.” Nike started…
Read More » - Engaging Culture
Is It Cowardly To Hide Your Identity Online?
If you respond to blogs, news, and other online sites through a fake name, I have one question: Why? What…
Read More » - Strategy & Marketing
The Power – and Value – of a Good Name
At the Waldorf Astoria Hotel in New York City, Racebrook Marketing Concepts held a “Brand Name Auction.” Essentially, they sold names. …
Read More » - Strategy & Marketing
The Power (and Challenge) of a Name
When I lecture or consult on branding, one of the issues I like to discuss is the name of your…
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