media
- Creative Leadership
What Would Success Look Like For This Project?
One of the biggest reasons people fail is because they have no idea what success would be for that partiular…
Read More » - Christian Media
When a Church Can Afford to Hire Someone for Communications or Media – Where Do You Start?
If anything good has come out of the COVID-19 church shutdown, it’s the awareness that communication and media are more…
Read More » - Strategy & Marketing
The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
Read More » - Strategy & Marketing
Be Careful Before You Sue Someone Over a Social Media Post
According to recent news reports, employers are experiencing real challenges when they try to sue employees – even when those…
Read More » - Creative Leadership
Six Principles Worth Remembering At Work
While working on a media project with a client recently, our strategist Dawn Nicole Baldwin dropped a few random but timely…
Read More » - Engaging Culture
Why You Should Be Telling Better Stories
As I share in my book “Unique: Telling Your Story in the Age of Brands and Social Media,” a significant…
Read More » - Creativity
People Are Making Decisions Faster Than Ever
As a speaker and writer, I’m becoming more and more fascinated with the concept of “perception.” After all, in today’s…
Read More » - Media Production
Three Steps to Becoming A More Visual Storyteller
We are a visually-driven generation, but then again, we’ve always been. Filmmaker Frank Darabont (Shawshank Redemption) says: “Visual storytelling of…
Read More » - Creative Leadership
This is Why I Didn’t Answer Your Email Message
It was too long. That’s the bottom line. One of the most important keys to using email effectively is to…
Read More » - Strategy & Marketing
The Secret to Successful Buzz
If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be.…
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