Media Buying
-
Creativity
How People Discover New TV Shows
In the digital age, there’s plenty of controversy about traditional advertising versus digital advertising and social media (not to mention…
Read More » -
Engaging Culture
Mastering Media Is Knowing What Each Platform Does Best
Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board…
Read More » -
Creative Leadership
For Sharing a Christian Message, Television Still Matters – A Lot
Churches, ministries, nonprofits, and others – if you have a message to share, don’t think TV’s days as a viable…
Read More » -
Engaging Culture
For a Religious Program: Are Religious or Secular Networks Better?
For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place…
Read More »
