marketing
- Strategy & Marketing
New Study: 6-Second Video Ads are Getting a Response
Over my lifetime, on television we went from 60-second commercials to 30-second commercials and then to 15-second commercials. The advertising…
Read More » - Strategy & Marketing
Why Short Video Is the Right Choice to Tell Your Story
I don’t need to make my point on this, because some amazing statistics below do it for me. The team…
Read More » - Strategy & Marketing
The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
Read More » - Creativity
Why Does a Crisis Make Creative People Think The Same Way?
If you’re getting sick of TV commercials during the COVID-19 crisis, then you’re not alone. My wife Kathleen and I…
Read More » - Creative Leadership
Six Principles Worth Remembering At Work
While working on a media project with a client recently, our strategist Dawn Nicole Baldwin dropped a few random but timely…
Read More » - Creative Leadership
My Most Popular Blog Posts of 2019
At the close of every year it’s interesting (at least for me) to see what I’ve written that resonates the…
Read More » - Creative Leadership
It’s Not Too Late To Give My Books for Christmas Gifts!
This Christmas season, give the gift of personal growth to your friends and family who want to move to the…
Read More » - Strategy & Marketing
The Secret to Successful Buzz
If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be.…
Read More » - Creative Leadership
Two Questions You Need To Stop Obsessing Over
Whenever you launch a project, or develop a new idea, there are two questions you should never ask at the…
Read More » - Creative Leadership
Today, Everything Communicates
Something leaders, speakers, and communicators often fail to understand is that in today’s digital world, everything communicates. That means it’s…
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