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Strategy & Marketing
Does Your Company, Church, or Nonprofit Organization Need a Better Name?
In the past, naming a business, church, or nonprofit was pretty simple. If you sold pants, you could just be…
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Creative Leadership
Leaders: Ready for a Change at Your Organization? Now is the Time
I doubt there’s a pastor or ministry leader in the world who doesn’t want to change something. It might be…
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Strategy & Marketing
Five Fast Launch Tips for Your New Name, Project, Campus, or Logo
We’ve seen it happen too often. Significant time, energy, and dollars are invested in the creation of a new name,…
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Creative Leadership
The High Cost of Being a Sheep
I was talking to our creative team at Cooke Media Group recently about the number of churches and ministries who…
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Strategy & Marketing
The Challenge of Changing a Church Name
Thinking about changing the name of your church? There’s plenty of reasons to do it. After all, “Second Baptist Church…
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Strategy & Marketing
Six Lies About Logos
So many of our clients have questions about logos, that I asked Dawn Nicole Baldwin, our lead strategist at Cooke…
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Creative Leadership
When Good Logos Go Bad
It can happen even with the best of intentions. You do a solid branding study, evaluate the results, hire a…
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Engaging Culture
The End Of Brands? Abercrombie & Fitch To Drop Logo From Clothing
Preppie clothing store chain Abercrombie & Fitch, with 843 stores in the United States and 163 stores in the rest…
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Strategy & Marketing
Your Logo: What Makes it Great?
There’s a number of sites out there comparing church logos. And as you look over the logos, it’s good to compare…
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Strategy & Marketing
“It’s Not a Christian Organization if Christ Isn’t In the Name”
I hear that one a lot. In fact, I’ve heard it in relation to Campus Crusade for Christ changing their…
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