lingo
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Engaging Culture
Are You Washed in the Blood? Communicating in a Language and Style the Culture Understands
In my books I write frequently about making sure that in our scripts and programming, we stop the “Christian Lingo”…
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Engaging Culture
Let’s Stop Blaming God for Our Failures
Maybe it’s because I’ve spent so much of my career working in advertising and marketing, but after a Christian event…
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Creative Leadership
Speak to be Understood – Not to Impress
I had a meeting recently with a big time marketing company. When I asked them about their work, I got…
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Strategy & Marketing
Make Up Your Own Marketing Terms
Marketing results are tough to measure. Sure, you can track CPM’s, media buys, and click-through rates, but when it comes to…
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Engaging Culture
Let’s Lose the Christian Lingo
Based on my recent post, let’s create a list of “Christian Lingo” that we just can’t use anymore. Words that…
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