Fundraising
- Strategy & Marketing
Fundraising and Donor Development: An Interview with Museum of the Bible’s Jon Sharpe
For a long time I’ve wanted to interview Jon Sharpe about fundraising and donor development. Jon serves as the Chief…
Read More » - Strategy & Marketing
Stop Worrying That You’ll Upset Older Donors or Church Members
One of the most frequent (and frustrating) cycles that’s happened to our team over the years is this: A church,…
Read More » - Media Production
Face It: You’re Not Just a Producer or Filmmaker: You’re a Fundraiser
Early in my working life, one of my (many) great regrets was not realizing that a career as a director,…
Read More » - Strategy & Marketing
Why Short Video Is the Right Choice to Tell Your Story
I don’t need to make my point on this, because some amazing statistics below do it for me. The team…
Read More » - Strategy & Marketing
The Keys to Successful Online Fundraising Events
Because of the global pandemic, more and more nonprofit and ministry organizations are taking their major fundraising events online. Our…
Read More » - Strategy & Marketing
In a Bad Economy, Don’t Cut Back Your Marketing – Just Re-Focus
Way back in 2008 I wrote a post on how churches, ministries, and non-profits can survive an economic downturn. If…
Read More » - Christian Media
Live Streaming Skills We Can Learn from TV Evangelists
Remember all those reasons people used to criticize TV evangelists? Particularly in the 1980’s and 1990’s, using television for evangelism…
Read More » - Strategy & Marketing
How Churches and Ministries Can Soften the Financial Blow of COVID-19
Whether COVID-19 ends relatively quickly or stays around for months, a significant price will be paid by churches, ministries, and…
Read More » - Strategy & Marketing
How to Reach a New Generation of Supporters
Years ago, while my wife Kathleen and I were in New York, where our daughter Kelsey was performing at Carnegie…
Read More » - Christian Media
The Power of a Strong Brand
In my more than 3 decades of working with churches, ministries, and non-profits, I’ve seen a lot of financially challenging…
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