Fundraising
- Strategy & Marketing
Why Short Video Is the Right Choice to Tell Your Story
I don’t need to make my point on this, because some amazing statistics below do it for me. The team…
Read More » - Strategy & Marketing
The Keys to Successful Online Fundraising Events
Because of the global pandemic, more and more nonprofit and ministry organizations are taking their major fundraising events online. Our…
Read More » - Strategy & Marketing
In a Bad Economy, Don’t Cut Back Your Marketing – Just Re-Focus
Way back in 2008 I wrote a post on how churches, ministries, and non-profits can survive an economic downturn. If…
Read More » - Christian Media
Live Streaming Skills We Can Learn from TV Evangelists
Remember all those reasons people used to criticize TV evangelists? Particularly in the 1980’s and 1990’s, using television for evangelism…
Read More » - Strategy & Marketing
How Churches and Ministries Can Soften the Financial Blow of COVID-19
Whether COVID-19 ends relatively quickly or stays around for months, a significant price will be paid by churches, ministries, and…
Read More » - Strategy & Marketing
How to Reach a New Generation of Supporters
Years ago, while my wife Kathleen and I were in New York, where our daughter Kelsey was performing at Carnegie…
Read More » - Christian Media
The Power of a Strong Brand
In my more than 3 decades of working with churches, ministries, and non-profits, I’ve seen a lot of financially challenging…
Read More » - Strategy & Marketing
Nonprofit Leaders: Creativity Matters to Donors
I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a…
Read More » - Creativity
How to Be Successfully Creative
It’s tough being creative in today’s world. With the ever pressing need for “productivity,” smaller budgets, and enormous distraction, people…
Read More » - Christian Media
Do Christians Prefer to Donate to Christian Organizations?
Certainly Christians like to give to Christian-based causes, right? After all, wouldn’t they want their donor dollars to go to…
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