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Strategy & Marketing
How Often Should You Update or Change Your Advertising?
One of the most common questions churches and ministry organizations ask me is “How often should I change my advertising?”…
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Creative Leadership
Confused People Never Say Yes
Over the years, I’ve helped create thousands of marketing plans, advertising campaigns, product ads, TV commercials, project pitches and more,…
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Strategy & Marketing
The Secret for Getting a Response from eMail Newsletters
Everyone sends out mass emails and newsletters these days, but the problem is, most get zero response. Years ago, Gail…
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Strategy & Marketing
First Impressions Count
Your mom told you that “First impressions count.” In the digital age, mom’s advice matters more than ever. With today’s…
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Media Production
Direct Response Advertising
So many faith based television and radio programs depend on “direct response” advertising, it might be good to discuss exactly…
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