donor development
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Media Production
Face It: You’re Not Just a Producer or Filmmaker: You’re a Fundraiser
Early in my working life, one of my (many) great regrets was not realizing that a career as a director,…
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Strategy & Marketing
Fundraising and Donor Development: An Interview with Museum of the Bible’s Jon Sharpe
For a long time I’ve wanted to interview Jon Sharpe about fundraising and donor development. Jon serves as the Chief…
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Strategy & Marketing
Stop Worrying That You’ll Upset Older Donors or Church Members
One of the most frequent (and frustrating) cycles that’s happened to our team over the years is this: A church,…
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Strategy & Marketing
Nonprofit Leaders: Creativity Matters to Donors
I’ve always been amazed at the number of nonprofit organizations and Christian ministries that do remarkable work but do such…
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Strategy & Marketing
Do Donors Prefer Email or Snail Mail?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study…
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Christian Media
What BMW Knows About Videos That Churches Need to Learn
I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity.…
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Strategy & Marketing
Why The “Call To Action” Matters For Nonprofits
One of the most surprising problems I see with leaders who are trying to raise money for humanitarian causes, ministry…
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Media Production
Four Important Keys to Successful Fundraising Videos
Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along…
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Engaging Culture
Five Unusual Ways to Express Your Generosity This Christmas
If you’re like me, you’re always looking for unique Christmas gifts. So I asked my friend Bill High to give me…
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Christian Media
Why 2015 Will Be The Year of Online Video
A great number of media organizations are touting 2015 as the “Year of Digital Video.” Most of these predictions refer…
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