donor
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Strategy & Marketing
Nonprofit Leaders: Creativity Matters to Donors
I’ve always been amazed at the number of nonprofit organizations and Christian ministries that do remarkable work but do such…
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Strategy & Marketing
Fundraising and Donor Development: An Interview with Museum of the Bible’s Jon Sharpe
For a long time I’ve wanted to interview Jon Sharpe about fundraising and donor development. Jon serves as the Chief…
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Strategy & Marketing
The Keys to Successful Online Fundraising Events
Because of the global pandemic, more and more nonprofit and ministry organizations are taking their major fundraising events online. Our…
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Strategy & Marketing
How to Reach a New Generation of Supporters
Years ago, while my wife Kathleen and I were in New York, where our daughter Kelsey was performing at Carnegie…
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Creative Leadership
Do Christians Prefer to Donate to Christian Organizations?
Certainly Christians like to give to Christian-based causes, right? After all, wouldn’t they want their donor dollars to go to…
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Creative Leadership
Is It Time To Play “Taps” for Direct Mail?
As the electronic giving options for giving for churches, ministries, and nonprofits continues to grow, I’m meeting more and more…
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Engaging Culture
Ten Ways to Cultivate Donors For Your Nonprofit Organization
A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who…
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Creative Leadership
Confused People Never Say Yes
Over the years, I’ve helped create thousands of marketing plans, advertising campaigns, product ads, TV commercials, project pitches and more,…
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Strategy & Marketing
Why The “Call To Action” Matters For Nonprofits
One of the most surprising problems I see with leaders who are trying to raise money for humanitarian causes, ministry…
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Strategy & Marketing
The Main Thing You Need to Know About Fundraising
So many churches, ministries, and nonprofits struggle with fundraising these days, and there’s no question that in today’s culture, there…
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