direct response
- Strategy & Marketing
How Often Should You Update or Change Your Advertising?
One of the most common questions churches and ministry organizations ask me is “How often should I change my advertising?”…
Read More » - Strategy & Marketing
Do Donors Prefer Email or Snail Mail?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study…
Read More » - Creative Leadership
Confused People Never Say Yes
Over the years, I’ve helped create thousands of marketing plans, advertising campaigns, product ads, TV commercials, project pitches and more,…
Read More » - Strategy & Marketing
The Secret for Getting a Response from eMail Newsletters
Everyone sends out mass emails and newsletters these days, but the problem is, most get zero response. Years ago, Gail…
Read More » - Media Production
In Media Programming, Are Male or Female Narrators More Effective?
I get a lot of questions about using male versus female voices in media productions. Largely because there are some…
Read More » - Christian Media
5 Ways To Get A Response To Your TV Programs
Before she passed away a few years ago, direct response expert Mary Hutchinson, from “Inspired Direct” outside Boston sent me…
Read More » - Engaging Culture
Christian Witness and the Lure of the Negative
Over the years I’ve worked with literally hundreds of churches, ministries, and nonprofits. As part of that process, I’ve sat…
Read More » - Strategy & Marketing
Branded Content May Change the Future of TV
“This is the first time that programming with the distribution potential of NBC Universal will be centered from the start…
Read More » - Strategy & Marketing
Pastors Who are Uncomfortable Marketing the Church
The classic problem with believing there’s no universal standard of truth, is that it can’t actually be lived out. The…
Read More » - Christian Media
A Shocking Response From Many Major TV Ministries
I received an interesting note a years ago from the late Mary Hutchinson from Inspired Direct, a direct mail and…
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