direct response
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Strategy & Marketing
How Often Should You Update or Change Your Advertising?
One of the most common questions churches and ministry organizations ask me is “How often should I change my advertising?”…
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Strategy & Marketing
Do Donors Prefer Email or Snail Mail?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study…
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Creative Leadership
Confused People Never Say Yes
Over the years, I’ve helped create thousands of marketing plans, advertising campaigns, product ads, TV commercials, project pitches and more,…
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Strategy & Marketing
The Secret for Getting a Response from eMail Newsletters
Everyone sends out mass emails and newsletters these days, but the problem is, most get zero response. Years ago, Gail…
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Media Production
In Media Programming, Are Male or Female Narrators More Effective?
I get a lot of questions about using male versus female voices in media productions. Largely because there are some…
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Christian Media
5 Ways To Get A Response To Your TV Programs
Before she passed away a few years ago, direct response expert Mary Hutchinson, from “Inspired Direct” outside Boston sent me…
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Engaging Culture
Christian Witness and the Lure of the Negative
Over the years I’ve worked with literally hundreds of churches, ministries, and nonprofits. As part of that process, I’ve sat…
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Strategy & Marketing
Branded Content May Change the Future of TV
“This is the first time that programming with the distribution potential of NBC Universal will be centered from the start…
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Strategy & Marketing
Pastors Who are Uncomfortable Marketing the Church
The classic problem with believing there’s no universal standard of truth, is that it can’t actually be lived out. The…
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Christian Media
A Shocking Response From Many Major TV Ministries
I received an interesting note a years ago from the late Mary Hutchinson from Inspired Direct, a direct mail and…
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