direct mail
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Creative Leadership
Is It Time To Play “Taps” for Direct Mail?
As the electronic giving options for giving for churches, ministries, and nonprofits continues to grow, I’m meeting more and more…
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Engaging Culture
Just Criticizing the Culture Won’t Change the Culture
When it comes to engaging in public policy and challenging today’s culture, one of the least likely strategies for success…
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Strategy & Marketing
Do Donors Prefer Email or Snail Mail?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study…
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Engaging Culture
Ten Ways to Cultivate Donors For Your Nonprofit Organization
A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who…
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Creative Leadership
A Top Real Estate Expert Shares 5 Ways Churches Can Be More Effective With Direct Mail
I recently had lunch with my friend Rodney Johnson, who’s a top real estate agent in Los Angeles, specializing in…
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Christian Media
5 Ways To Get A Response To Your TV Programs
Before she passed away a few years ago, direct response expert Mary Hutchinson, from “Inspired Direct” outside Boston sent me…
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Engaging Culture
Christian Witness and the Lure of the Negative
Over the years I’ve worked with literally hundreds of churches, ministries, and nonprofits. As part of that process, I’ve sat…
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Creative Leadership
In a Digital World, What’s the Best Method for Fundraising?
I have posted many articles on this blog regarding the need for churches, ministries, and nonprofits to continue to use…
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Creative Leadership
What Are Your Nonprofit Donors Looking For?
Today – on Valentine’s Day, I asked donor development expert Mary Hutchinson about advice on “courting” donors for nonprofit organizations. …
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Strategy & Marketing
Direct Response: The 90 Day Plan
I’ve had numerous conversations with direct marketer and donor development expert Mary Hutchison about what happens right after a person…
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